The public relations department is entirely accountable for setting and maintaining the organization’s standing and ensuring they quickly and tactfully deal with emergency situations if or whenever they happen.
Whether the crisis is totally unexpected and occurs from the blue, prwire or if it is a catastrophe that the company knew about ahead but were expecting would not come to light, it is about just what the organization’s PR department writes in its own damage control media release that will finally determine the destiny of the organization’s future with its own clients.
The media release is the principal instrument in almost any PR department’s damage management direction kit which may be used for the sole intent of fully turning a organization’s hellish situation on its mind.
Some could employ the support of a PR firm on a consultation basis, pr wire however if that’s also an unaffordable option then they could need to write themselves.
The press release should offer the press and public together with the crucial truth about the emergency, in reaction to what might already exist at the media or is going to be published. Denials and fabrications of the fact ought to be avoided in any way costs since this may have serious consequences. Be cautious if there’s the chance of a possible litigation as a consequence of the emergency, or perhaps just because this might irrevocably damage the organization’s reputation if the fact comes to light at a subsequent date.